Santana

Keep the Party Going

For those seeking a sense of adventure and exploration, enjoying moments of togetherness at every party or gathering. “SANTANA” offers a journey through the living essence of Indonesian flavors.

Details

Client:

PT. Asti Dama Adhimukti

Service:

Brand Development, Visual/Verbal Identity, & Content Development

Industry:

Beverage & Alcohol

Year:

2024

Instagram

@santana_idn

hello@website.com

Santana for life

Santana, a Rum that delivers high quality and a fun social experience, aims to become a leading rum brand in Indonesia that is globally recognized. With the spirit of adventure and fun experiences, Santana invites consumers to enjoy every sip as part of their life journey.

Join the flavor adventure with Santana. Inspired by the legend of Djong Java, every sip is a tribute to the unique flavors of Indonesia. Created by Indonesians, Santana captures the essence of fun exploration.

It represents a crown of rays of light, a design symbolizing the spirit of the games—light, freshness, generosity—expressed by the design “Radiant Munich”.