Forty Five Studio
Much more than just another Branding and Development Studio...


















































Services
1
Brand Development
At the heart of every remarkable brand lies an authentic story, a unique promise, and a visual identity that resonates across audiences. Our Brand Development service is a deep dive into the essence of your business—uncovering the motivations, values, and cultural nuances that set you apart.
We blend qualitative interviews, ethnographic research, and competitive audit to build a 360° view of your market landscape. From there, we craft a compelling brand narrative that bridges rational benefits with emotional triggers, so your business speaks with clarity, confidence, and charisma. The end result is more than a logo or color palette—it is a living, breathing brand ecosystem designed to grow, adapt, and inspire.
Working process
Kick-off & Alignment1/5
In-depth workshop with stakeholders & Definition of vision, mission, and business objectives.
Research & Insight Gathering2/5
Ethnographic interviews and focus groups, Competitor benchmarking and trend analysis & Audience segmentation and persona development.
Strategic Positioning3/5
Unique Value Proposition (UVP) formulation & Brand positioning map and differentiation matrix.
Brand Narrative & Archetype4/5
Archetype selection and personality profiling & Storyboarding and narrative architecture.
Visual Identity Design5/5
Logo design exploration and refinement, Color theory, typography, and visual motif development & Comprehensive brand guidelines
(Our recent strategic work)


2
Brand campaign
A great brand without a strategic campaign is like a voice lost in the crowd. Our Brand Campaign service harnesses the power of data, creativity, and cross-channel storytelling to ensure your message cuts through noise and captivates your ideal audience. We begin by analyzing first-party data, social listening insights, and market trends to identify high-opportunity segments.
Next, our creative team develops bold, narrative-driven concepts that deliver brand promise with impact and relevance. Every touchpoint—be it digital ad, out-of-home installation, or experiential activation—is meticulously crafted and synchronized to reinforce message consistency. With real-time performance tracking and agile optimization built into every phase, your campaigns not only dazzle—they deliver measurable business results.
Working process
Brief & Objective Definition1/5
Clear KPIs (awareness, consideration, conversion) & Campaign timeline & budget allocation.
Audience & Data Analysis2/5
First-party data mining and lookalike modeling & Social listening and sentiment mapping.
Concept Development3/5
Creative ideation workshops and sketching & Storyboard, scripts, and mock-ups.
Multichannel Execution4/5
Digital (social, display, search), Offline (print, outdoor, events) & Integrated media buy and scheduling.
Performance Tracking & Optimization5/5
Real-time dashboards and alerts, A/B testing, creative refresh cycles, & Weekly performance reviews and pivot plans.
(Our recent Branding work)


3
Brand Experience
Brands come alive in moments—when you step into a store, attend an event, or interact with a product. Our Brand Experience service transforms passive audiences into active participants by designing immersive, multisensory engagements that forge emotional bonds. Whether it’s an interactive pop-up installation, a flagship retail environment, or a hybrid virtual event, we orchestrate every detail—from spatial design and lighting to scent profiling and soundscapes—to create cohesive narratives that make your brand unforgettable.
We leverage behavioral psychology, sensory science, and cutting-edge technology (AR/VR, projection mapping) to surprise and delight, leaving lasting impressions that drive loyalty and advocacy.
Working process
Experience Audit & Journey Mapping1/5
Audit of existing touchpoints and brand perceptions & Customer journey analysis and opportunity mapping.
Ideation & Concepting2/5
Moodboards, themes, and scenario planning & Sketches, storyboards, and spatial renderings.
Prototypinh & User Testing3/5
Scaled physical mock-ups or virtual simulations & Heat-mapping and real-time feedback loops.
Productiong & Execution4/5
Custom fabrication, lighting, AV integration & On-site management and event logistics.
Post-event Evaluation5/5
Surveys, interviews, and sentiment analysis & Data-driven insights and recommendations.
(Our recent Branding work)


4
Visual & Verbal Identity
Consistency is the bedrock of trust. Our Visual & Verbal Identity service ensures every piece of communication reflects your brand personality with authenticity and coherence. We fuse graphic design principles with linguistic strategy to craft not only visual assets—logos, icons, color systems, typography—but also the verbal vocabulary and tone of voice that breathe life into your messaging.
By unifying these elements into a single source of truth (brand book), you gain a robust toolkit for internal teams and external partners, guaranteeing seamless brand experiences across advertising, packaging, digital platforms, and corporate communications.
Working process
Audit & Analysis1/5
Review of existing visual and verbal assets & Gap analysis and competitive benchmarking.
Tone of Voice Development2/5
Workshop to define personality traits and lexicon & Copy samples, messaging dos & don’ts.
Visual System Design3/5
Iconography, illustration style, and grid systems & Photography direction and art-direction guidelines.
Brand Guideline Production4/5
Comprehensive brand book with do’s and don’ts & Template library for presentations, social posts, email.
Training & Roll Out5/5
Internal workshops and toolkits & Ongoing support and asset management.
(Our recent Branding work)


5
Communication Strategy
A compelling message without a strategic pathway can fall flat. Our Communications Strategy service crafts integrated plans that align earned, owned, paid, and shared media to amplify your brand narrative and drive business objectives. Beginning with a rigorous situation analysis (SWOT, PESTEL, AISAS, stakeholder mapping), we define clear messaging architecture and select optimal channels based on audience media habits.
From influencer partnerships and PR outreach to content calendars and crisis protocols, we ensure every communication is intentional, cohesive, and performance-driven. The result is a resilient reputation, elevated brand equity, and measurable uplifts in awareness, consideration, and loyalty.
Work in process
Situation Analysis1/5
Internal and external environmental scan & Stakeholder mapping and media landscape audit.
Messaging Architecture2/5
Key message house with proof points and supporting pillars & Tone and style guidelines for all channels.
Channel & Activation Planning3/5
PESO model allocation (Paid, Earned, Shared, Owned) & Editorial calendars, content series, influencer roadmaps.
Execution & Amplification4/5
PR pitches, media buying, social scheduling & Community management and engagement protocols.
Monitoring & Crisis Management5/5
Social listening dashboards & Rapid response and escalation procedures.
(Our recent Branding work)


6
Performance Marketing
When every dollar counts, you need campaigns that are laser-focused on returns. Our Performance Marketing service blends cutting-edge targeting, data science, and agile optimization to ensure every impression moves the needle. We build end-to-end measurement frameworks—complete with UTM tagging, conversion pixel setups, and multi-touch attribution models—so you see exactly which tactics drive engagement and revenue.
Through constant A/B testing, creative refreshing, and bid optimization, we maximize ROI and churn out scalable playbooks you can apply across geographies and verticals.
Work in process
Goal Setting & KPI Setting1/5
CPA, ROAS, LTV, and other performance metrics & Attribution model selection.
Audience Targeting & Segmentation2/5
Custom audiences, lookalikes, retargeting lists & Contextual and behavioral layering.
Channel Deployment3/5
Search (SEM), Social (Meta, LinkedIn, TikTok), Programmatic & Email remarketing and cart-abandonment flows.
Measurement & Attribution4/5
UTM and tag governance & Cross-device and offline conversion stitching.
Optimization & Scaling5/5
Creative A/B tests and dynamic creative optimization & Budget reallocation based on real-time performance.
(Our recent Branding work)


7
Web & App Development
Your website and apps are the digital front door to your brand. Our Website Development service delivers high-performance, SEO-optimized, and mobile-first websites that guide users seamlessly from discovery to conversion. We combine user research, information architecture, and visual design to create intuitive journeys that reduce friction and build trust.
Leveraging modern front-end frameworks, headless CMS architectures, and robust analytics integration, we ensure your site is not only beautiful but also scalable, secure, and easy to manage. Whether you need a simple brochure site or a complex e-commerce platform, we deliver pixel-perfect experiences tailored to your business goals.
Work in process
Discovery & Requirements1/5
Stakeholder interviews and user persona development & Functional requirements and technical constraints.
Information Architect & Wireframe2/5
Site maps and user flows & Low-fidelity to high-fidelity wireframes.
UI/UX Design3/5
Visual mock-ups and interactive prototypes & Accessibility and performance considerations.
Development & Integration4/5
Front-end (HTML5, CSS3, JS frameworks), Back-end (CMS setup, API integrations) & SEO best practices (schema, metadata, page speed).
Testing & Launch5/5
Cross-browser and device testing, Security audit, load testing, final QA & Deployment, analytics setup, and post-launch monitoring.
(Our recent Branding work)


8
Content Development
In a world saturated with information, your content must do more than fill space—it must engage, educate, and inspire action. Our Content Development service produces high-quality, multi-format assets—from long-form articles and white papers to short-form social videos and interactive infographics.
We start with a comprehensive content audit and competitive gap analysis, then develop a strategic editorial plan aligned with your brand voice and business objectives. Whether you aim to boost authority, drive lead generation, or foster community, our collaborative production process ensures every piece of content is on-brand, on-message, and optimized for search and social algorithms.
Working process
Content Audit & Strategy1/5
Gap analysis and competitive benchmarking & Content pillars and SEO keyword mapping.
Editorial Planning2/5
Content calendar, themes, and formats & HERO, HUB, HELP framework for YouTube-style planning.
Production3/5
Copywriting, video production, motion graphics, & Professional editing and quality assurance.
Distribution and Amplification4/5
Social media scheduling and community management & Email newsletters and syndication partnerships.
Performance Analysis5/5
Engagement metrics, time on page, conversion tracking & Sentiment analysis and audience feedback loops.
(Our recent Digital work)

