In the summer of 2018, a handful of designers, strategists, and storytellers met in a tiny Jakarta studio, fueled by kopi tubruk and an unwavering belief: creativity could spark meaningful change. We drew inspiration from the year 1945—Indonesia’s moment of collective courage—and asked ourselves, “What if we channeled that fighting spirit into the local creative industry?” From those early conversations, Forty Five Studio was born: an independent, multidisciplinary creative atelier dedicated to defying expectations, amplifying underheard voices, and forging solutions that are as bold as they are sustainable.

At Forty Five Studio, soul is more than a buzzword—it’s our guiding star. Every project begins with heart: we invest time listening to your story, your dreams, and your challenges. We then merge deep cultural insight with data-driven strategy to co-create a brand ecosystem that resonates emotionally and performs strategically.  Impact is measured not just by awards or media impressions, but by real changes in brand perception, customer loyalty, and social value. We’ve helped local artisans find global audiences, nonprofits galvanize communities, and established corporations reinvent themselves for a new generation.

1. Fearless Curiosity We foster a “what if?” mindset: experimenting with AR installations one week, refining brand archetypes the next. No idea is too audacious—only opportunities to learn.

‍2. Collaborative Energy From day one, we’ve been a living studio of cross-pollination: developers swap code snippets with copywriters; illustrators jam with strategists. Every voice matters, every perspective enriches the final work.

‍3. Purpose-Driven Action Sustainability isn’t an afterthought. Whether it’s sourcing eco-friendly printing or designing campaigns that champion social causes, we strive to leave a net-positive footprint on people and planet.

‍4. Respect & Play We work hard—and play hard. Weekly game nights, sketch-and-sip sessions, and monthly “share your quirky hobby” meetups keep our team energized, human, and creatively charged.