Serunya Jinjja Masitda!
By combining an identity inspired by Korean culture, unique taste, and affordable price, Bae Soju seeks to build an emotional connection with its audience. Its role is to enhance social interaction, accompany fun, celebrate togetherness, and become a trusted and enjoyable choice in consumers' daily lives. Through creative marketing and a focus on the community, Bae Soju aims to build loyalty and long-term relationships with its connoisseurs.
"Serunya Jinjja Masitda!" captures the spirit and energy that Bae Soju wants to convey. It emphasizes the excitement that is presented in every moment, making it very appealing to audiences who are looking for a colorful life experience (Variant).The combination of Indonesian and Korean adds a unique and interesting element, creating its own appeal. It also reflects the brand's identity that is inspired by Korean culture, while still being relevant to the local audience.
It represents a crown of rays of light, a design symbolizing the spirit of the games—light, freshness, generosity—expressed by the design “Radiant Munich”.
Epiwalk Office Suite Level 5 Unit A501
Jl. H. R. Rasuna Said, Karet Kuningan,
Kecamatan Setiabudi, Kota Jakarta
Selatan, Jakarta 12940
24 Hours
Everyday
00:00 to 23:59 JKT
