#NoMoreBoringSports
This campaign was built to break the monotony often found in traditional fitness content. Centered around a fresh, high-energy approach, we developed a visual language that feels dynamic, bold, and unapologetically fun. The TVC and supporting assets were crafted to energize the audience, promoting movement as something expressive and full of personality.
From art direction to motion design, every element was curated to reflect OnPoint’s identity as a brand that pushes boundaries. The result is a campaign that brings sports closer to youth culture — not through pressure or routine, but through emotion, style, and creative freedom.
Empire Gin
Bestari
Topi Miring
Epiwalk Office Suite Level 5 Unit A501
Jl. H. R. Rasuna Said, Karet Kuningan,
Kecamatan Setiabudi, Kota Jakarta
Selatan, Jakarta 12940
24 Hours
Everyday
00:00 to 23:59 JKT
